The article is devoted to the theoretical understanding of the concept and phenomenon of the new social reality. In the format of a theoretical and sociological excursus, the prerequisites for their appearance are considered. The key characteristics of the new social reality as a phenomenon are highlighted, the main features of the new social reality in Russia are considered. It is argued that within the country it means the need for a radical restructuring of the consciousness and behavior of the vast majority of the population, their acceptance (at least externally) of the new requirements of the Russian leadership.

The article provides analysis of the relationship between the quality of the Khanty- Mansiysk Autonomous Okrug — Yugra students social capital and the level of their subjective well-being. The research methodology is based on the application of the P. Bourdieu’s theory of capital to the consideration of social well-being. The study was conduсted as a mass survey of university students in the Khanty- Mansi Autonomous Okrug-Y ugra on quota sample. It was arranged in the spring of 2022 under the guidance of Doctor of Social Sciences, Professor P. V. Zasypkin. The sample size was 2358 students, the marginal sampling error does not exceed 2%. The social capital of the family appears to be one of the basic foundations for the subjective well-being of students. In addition, the essential component of subjective well-being is the collective capital in the educational sphere and the inclusion in the professional community after graduation in the process of professional self-realization and professional growth. The measuring of the existing barriers in the implementation of educational activities and the professional development of students is a key factor influencing the subjective well-being of students and adjusting the directions of the educational policy of the university.

Currently, the system of secondary vocational education is shifting emphasis towards educational work. Traditionally, in the Russian education system, the educational function was considered from the position of pedagogy. However, already at the beginning of the 20th century, sociologists consider education as a social function. In this connection, there is a need to consider education, including with the use of sociological approaches. Undoubtedly, among all the elements of the system of secondary vocational education, pedagogical personnel play the greatest role in the organization of educational work. For the successful education of students, the authority of the teacher is important, which, if you follow P. Bourdieu’s theory of social space, consists of several types of capital. The purpose of this article is to consider the applicability of Bourdieu’s concept of symbolic capital to the organization of educational work in professional educational organizations. The results obtained during this study will be used to formulate and assess the hypothesis of an empirical study of the implementation of the educational function in the system of secondary vocational education.

The article presents the results of an empirical study of the satisfaction of graduates of the Surgut State Pedagogical University of Pedagogical directions with the quality of their education. The results of training are determined (knowledge of tasks and problems of professional activity, readiness for independent professional activity, compliance of the formed competencies and professional activity, compliance of the obtained theoretical knowledge and practical skills, personal qualities with the requirements of the labor market) that affect the satisfaction with the professional activities of teachers. Spearman's rank correlation coefficient is calculated to determine the strength of the relationship between the graduate's satisfaction with his professional activity and satisfaction with the results of his education. The most significant elements in the structure of the received education that are responsible for the satisfaction with the professional activity of the graduate are identified.

The reorganization of the individual's social life associated with the transformation of all social systems functioning and institutions, including the transformation of social and communicative practices in the current emerging conditions, is pushing the social and humanitarian scientific discourse towards the significant competencies studying that contribute to the success of an individual in society. The innovative society requirements to the modern personality require rethinking some educational tasks and developing strategies for the formation of social competencies new basic structures, as well as identifying the means and factors for their formation.

Recognizing the prevailing generally accepted understanding of social competence as a person integrative quality, including adequate adaptation of an individual in social reality, the development of socially significant knowledge and skills, we consider it appropriate to focus on the formation of social and communicative skills through updated practices of their development in the new conditions of modern society functioning— digitalization

Education is the fundamental basis for the potential development of society. Like all fields of activity, education is not static in time. At present, it is important not only to transfer knowledge, but also to teach students how to extract it on their own in rapidly changing information flows. As a rule, the main conductor to knowledge is the teacher. The result and evaluation of the educational process depends on the quality of the teacher's pedagogical activity. It is the university lecturers who are responsible for the training of highly qualified and competitive specialists. In this regard, society places high demands on the activities of teachers, which correlate with the level of attractiveness of the educational institution for students. Recently, the formation of a positive image of the teacher has become an urgent problem. In this context, special importance is attached to the study of the teacher's personality. Interesting and revealing is the practical study "Teacher through the eyes of students." The publication analyzes students' ideas about the image of a modern teacher of a technical university, the degree of its influence on the involvement of students in the educational process; the necessity of using the most important criteria in assessing the pedagogical activity of teachers is substantiated. According to the results of the study, it was found that the most important factor in the formation of students' professional competences is the personality of a teacher, his system of values consists of developed professional, general cultural and pedagogical competences.

Young people annually replenish the economically active population of the country, acting as an important subject of social change and an innovative force in modern Russian society. In this regard, it is important to understand how to use this force, to achieve what goals it is necessary to direct its potential, since the well-being of society depends on the solution of these tasks. At the same time, it should be taken into account that transformational processes in society lead to a change in the role of social institutions, an increase in social tension, social differentiation of young people, a crisis of value consciousness and, ultimately, to an aggravation of youth problems. Under the current conditions, youth policy is becoming a recognized form of interaction between generations, the successful implementation of which can provide opportunities for the innovative development of the state.

In addition, the deepening of the independence of the regions and the development of local self-government predetermined the innovative content of the municipal youth policy. Municipal youth policy acts as the most important tool for the formation, development and active use of the potential of young people. The article presents the content of work with the Lyantor youth, identifies their preferences and the main problems that arise at the municipal level, and formulates a conclusion about the need to improve approaches to the process of implementing youth policy programs.

The purpose of this article is to develop proposals for the modernization of the system of educational work with young people in the context of digital transformation of society, taking into account the changing values of modern Russian youth. The work was carried out on the basis of methods of statistical data analysis and document analysis. The scientific novelty of the work is the correlation of state policy in the field of youth education, taking into account the shift in the emphasis of social activity of young people in the digital space. The result of the work are proposals to improve the system of educational work not only with talented young people who are able not just to meet the needs of the younger generation, but to form these needs taking into account digital transformation.

The article examines the attitude of Russian youth to protest actions. Within the framework of this goal, its protest potential is analyzed with the identification of socio-demographic characteristics. The sources of obtaining information as a factor influencing the support of protest actions and the conditions under which this happens are highlighted. The social portraits of young people who support and do not support protest actions are described, the results of national and regional surveys on the forms of political participation and protest activity of Russian youth are presented. The results of the author’s sociological study “Socio-political activity of the youth of the city of Ulyanovsk aged 25–35 years” are presented using the method of a sociological survey in the form of a questionnaire implemented using the «Quizer» service and focused interviews in groups.

The article considers the category of health culture. Its fundamental differences from related concepts are indicated. The factors characterizing the culture of health are presented. The specificity of the article lies in the fact that the culture of health is considered as an element of the culturological range of the nomadic peoples of the Arctic living in the Yamal-N enets Autonomous District. An empirical study showed that the health culture of nomads differs significantly from the traditional one, which leads to more pronounced health disorders, especially in children of the indigenous peoples of the North.

The purpose of our article was to analyze the publications of foreign researchers devoted to social phenomena during the Covid-19 pandemic. Most of the research is based on the use of online surveys, standardized methods for various population groups. The research samples are diverse: random; students (as the most accessible group); medical professionals (as a risk group); police officers; parents; spouses; specific risk groups (smokers and alcohol and drug addicts). Geographical coverage: European countries (Great Britain, Austria, Spain), USA, China, Brazil, Israel.

The article is devoted to the issue of assessing the key aspects of the self-identification of students-journalists in the digital age, primarily related to future professional activity (the advantages of the profession, its main difficulties, the targets of students). The survey revealed a number of contradictions: fear of censorship, which is capable of a creative impulse, a low level of self-reflection, lack of interest in media design, ignoring the cultural code, the conceptual sphere of Ugra, threats to the digitalization of journalism are not taken into account.

In addition, the author offers a «Model of professional identification of journalism students», based on which a comprehensive and conscious building of the educational process for the formation of a holistic media personality of the student and the elimination of these contradictions, the choice of optimal forms and methods of teaching journalism students in the digital age is possible.

In modern society it’s possible to talk about the change of a form and a content of love relations, about the increase of non-legitimized formats of relations such as polyamory. The article is devoted to the consideration of the formation process of polyamorists as a virtual group. The purpose of the article is the investigation of formation process of polyamorists’ society in internet space. On the basis of non-formalized interviews conducted by the authors and the analyses of surveys of the internet society Poly-dating on the ground of Telegram the social portrait of a polyamorist is manifested. Also the search inquiries and search criteria are considered. The authors come to conclusion that at present Moscow, Moscow region and Saint Petersburg are the territories mostly populated with representatives of the society ready for manifestation, social interactions and acquaintances.

The purpose of the article is to analyze the trends in media consumption in the dynamics of their development in modern society. On the basis of sociological research methods, trends in media consumption are identified, and the main trends in media consumption in Russia are outlined. The use of sociological and comparative analysis made it possible to determine the factors influencing the dynamics of media consumption, to identify the features that are manifested in the media behavior of various socio-demographic groups. The analysis of the nature of social practices in the modern media space helped to outline some prospects for the development of media consumption trends in Russian society. The novelty of the author's research is the clarification of the concept of "media space", as well as a deeper understanding of the nature of the change in media activity at the all- Russian level in the context of its impact on media consumption under uncertainty in modern society.

The study of the moral and ethical aspects of the use of shock advertising (social and commercial) will determine the level of acceptability of the use of shock technologies in various communication channels. As a result of the study, conducted by the method of questioning, followed by a sociological analysis of the data, the most (un-)acceptable types of shock advertising were identified. So the acceptability of nudity (Δ_av,%) in the commercial Internet advertising channel reaches (+113.4%), its unacceptability in the outdoor advertising channel (–53.3%); in the use of obscene language, there is a greater acceptability in Internet advertising (+102.79%), compared to outdoor advertising (–64.94%). The most part of respondents consider inappropriate use of religious symbols as the most negative in social advertising on television (–127%). For all communication channels, negative average values (from –11.28 to –65.66) were obtained for the acceptability of the use of shock advertising. Thus, shock advertising most often does not correspond to the level of moral and ethical acceptability of a person and violates the correspondence of his social expectations to reality, but is effective for the majority of respondents (55.7%), within the limits of acceptability. Shock content is more often justified in social advertising.

In the article, through theoretical analysis and generalization, the issues that lie in the problem space of stereotypes in intercultural communication are studied. The relevance of the material lies in the consideration of aspects of the formation of stereotypes, approaches to their stereotyping, functionalization, the role and possibility of overcoming, if necessary, to achieve effective intercultural communication. The novelty of the study lies in an attempt to identify the need to use stereotypes and analyze cases of the need to use them in communication with representatives of other cultures. The results of the study made it possible to reveal the issue of their use in the course of intercultural interactions.

In connection with the announcement in the CIS of 2022 as the year of folk art and cultural heritage, the Russian Society of Sociologists initiated the next research of the RSS in 2022. The purpose and objectives of the research are to study the connections of generations in a changing reality, as well as the attitude of students to the history of the country and the peoples that were part of the USSR. A general description of the RSS-2022 research «Cultural Heritage and the Connection of Generations» is presented in the article.

The presented article is an attempt of retrospective analysis of state property management in the Russian Empire from 1837 to 1917. The interest in this topic is due to the fact that in modern Russia the problem of compatibility of efficient economic activity with the bureaucratic type of organizations representing the state [11, p. 75] is one of the key organizational and economic-management problems. Taking away lessons on the basis of retrospective analysis of effective management of state property in the imperial period with the choice of goals and ways of its management will allow us to avoid repeating many mistakes, sometimes fraught with unpredictable consequences.

Rich historical experience of effective management of state property in the Russian Empire, especially during the period when this process on a national scale was carried out by a specially created agency (ministry) [9, p. 69–70] suggests that an economically justified approach to state property management and the use of verified management technologies can bring substantial income to the state budget.

The article is devoted to the history of excursions in Tatar schools at the beginning of the twentieth century. The article talks about the activities of certain teachers and zemstvos — local government in organizing excursions. It tells about the peculiarities of conducting excursions in Tatar-R ussian schools, women's schools, pedagogical educational institutions and courses. In carrying out this study, new materials from the Tatar periodicals of the early twentieth century and archival sources were used.

The article discusses the main activities of the administration of the Steppe Region related to the implementation of the government financial and credit policy in relation to peasant resettlement farms in the region in the late XIX — early XX centuries. The development of the steppe regions largely depended on the material well-being of the settlers, who, upon arrival at their new place of residence, practically did not have the necessary financial resources, and therefore elementary arrangement required state assistance. On the basis of normative acts and office documentation, the mechanism for providing financial assistance is considered, including the types and amounts of benefits, the procedure for their issuance, repayment periods, as well as the main difficulties and contradictions faced by local authorities in connection with the implementation of legal regulations.

In Soviet times fashion was controlled and had some restrictions, but it certainly existed and periodically changed. It made women follow fashion trends even though with great difficulties. The article studies the problems women faced while trying to be fashionable: there is a shortage of fashionable clothes and fabrics and low quality of service. Controlled economy planned on the consumption of clothing and shoes by citizens per year but without paying attention to fashion. Created products were not focused on fashion. Therefore, women went looking for fashion trends in rare women’s magazines, such as “Fashion Magazine”, “Rabotnitsa”, “Countrywoman”, and “Soviet Woman”. Here, women could not only see photos of Parisian fashion houses, but also sew clothes on their own, as patterns of fashionable dresses began to be printed in magazines. That is why in the 1960 seamstress professions emerged, however purchasing required fabric still proved to be difficult. The “fashion boom” begins in the 1970s and 1980s, when fashionable clothes brought from foreign trips started to appear. Women were able to compare the quality of Soviet clothing and foreign one. Czechoslovak clothing was considered most beautiful, practical and inexpensive. In the 1980s the output of fashionable clothes for women was increased, but did not exceed 2%.

The current state of protection of cultural heritage in general and archaeological in particular is largely due to the events of the past. The institutionalization and the very process of protecting cultural heritage is the formation of a socio-economic phenomenon, the production industry of modern Russia. It is possible to outline the main trends in the development of this process as an effective tool for scientifically based long-term strategic forecasting when studying the historical path of its folding.

In the early 1990s, regional institutes for the protection and study of archaeological heritage appear on the territory of KhMAO-Yugra. In the context of the socio-economic and political transformation of the country, it became necessary to preserve both the cultural heritage as a whole and the archaeological as an integral part of it. The peculiarity of the KhMAO was that the formation of such institutions began not “from above”, but “from below”. They were the first to appear in the Nefteyugansk and Soviet districts in 1992.

For the first time, the data of documents from the archive of the Nefteyugansk district of the Khanty-Mansiysk Autonomous Okrug, related to the research topic, are being introduced into wide scientific circulation. For the first time, the analysis of the relationship of the organizational structures of archaeological research on the territory of the Nefteyugansk region with the processes of socio-economic and state-legal transformations in the autonomous Okrug and the country as a whole is given.