Reasoning for Educational Work with a Contingent of Drug Addicted Young People on the Basis of Their Inclusion in the Group Project Activity to Create Social Advertising

The article, based on joint productive activity, sets the need for psychological justification of effective directions of prevention and overcoming unproductive life strategies of modern youth, in particular, the development of the rehabilitation potential of drug addicts. The study was conducted in order to identify psychological conditions that optimize the formation of communicative competence among project participants, which manifests itself in the process of developing a plan and creating social advertising. The preparation of addicted young men for the opportunity to take on the position of the author of social advertising in order to enter into communication with each other for successful group interaction will become one of the effective directions in the rehabilitation of addiction. Materials and methods used in the study: the author’s questionnaire «Readiness for group project activity», expert assessment of the quality of samples of social advertising, discourse analysis of the results of the analysis of social advertising; observation of verbal and nonverbal manifestations of the process of communicative competence, psychological support project «Social advertising». The results obtained in the course of the study suggest that the fixed low level of readiness to participate in project activities, which is reflected not only in the assessment of own abilities, but also in a low level of communicative competence, can be improved through the formation of readiness for project interaction on the example of a particular type of project — the creation of social advertising.

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