Marketing Approach to the Management of Educational Services of a Preschool Educational Organization
https://doi.org/10.26105/SSPU.2022.76.1.014
Abstract
Introduction. The article analyzes the methodological basis for the management of educational services of a preschool educational organization, which provides for a consumer orientation of educational services, supported by integrated marketing efforts aimed at creating consumer satisfaction.
Purpose. The logic of the formation of the marketing competence of a preschool education specialist in the management of educational services of a preschool educational organization is disclosed.
Materials and methods: scientific and applied research in the field of interaction philosophy; system, logical-structural and structural-functional analysis; theories of marketing, marketing of educational services, management of organizational systems, strategic management.
Results and scientific novelty. The description of the methodology for the formation of marketing competencies of future teachers in the management of educational services in preschool education is given. The research results can be used for the professional formation and development of teachers and managers of a preschool educational organization in the field of educational marketing.
References
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Review
For citations:
Zakharchenya N.F. Marketing Approach to the Management of Educational Services of a Preschool Educational Organization. Surgut State Pedagogical University Bulletin. 2022;(1 (76)):124-134. (In Russ.) https://doi.org/10.26105/SSPU.2022.76.1.014
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