Healthsaving and Active Longevity: Social Processes in the Regional Aspect

Social processes occurring among citizens over 55 years of age depend on various factors — demographic, economic, socio-political and psychological. All these factors have a regional dimension and change over time. The modern perception of population aging has changed significantly: instead of the terms «elderly population» or «elderly people,» which are often associated with helplessness, the concept of «older generation» is now used, emphasizing the activity and independence of people. This was reflected in key documents — «Strategy for Action in the Interests of Older Citizens in the Russian Federation until 2025» and the National Project of 2025 «Long and Active Life.» Today, active longevity is understood much more broadly than just medical care. Active longevity covers material well-being, social involvement, physical activity, and employment, in general, everything that can be called quality of life. The aim of the study is to study the needs of the older generation in the context of active longevity, determine the importance of preserving values for the age group under study, and correlate social values and needs with regional and public initiatives on proposed longevity practices. For this, a sociological study was carried out among older residents of the Tyumen region, as well as a content analysis of regional media.

Not only government agencies and NGOs, but also citizens aged 55+ have become subjects of active longevity social processes. The main factors of physical and psychological well-being and health for older people in the Tyumen Region have been identified. Social practices of active longevity also involve maintaining social connections within reference groups and relying on family values. It has been shown that incentives and information channels tailored to the older generation are necessary to involve older people in social health-saving practices and economic and political activity.

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