Media Space Management in the Municipal Preschool Education System

The relevance of the study of the media space of preschool education is due to the need to identify the possibilities of its management. The media space is considered as a “territory” where the interests of subjects of preschool education (local governments, preschool organizations, parents, government and non-profit organizations) coordinate. The problem of the study lies in the fact that this media space can become conflictogenic if its subjects lack well-formed media competencies and an understanding of the “laws” of its functioning. The purpose of the article is to identify the problems of media space management in a municipality. Key issues: interpretation of the concept and structure of the media space of preschool education; characteristics of the media space of preschool education in Lysva, Perm Region; assessment of barriers to managing the media space of preschool education. The empirical basis of the article is a study conducted in 2022–2023 using methods of document analysis and semi-structured interviews. It is proposed to consider the media, Internet forums, social networks, chats of messengers, web-sites of education management and preschool institutions as elements of the media space of preschool education. The following problems of media space management are highlighted: the low level of media competence of government staff and kindergartens responsible for websites and public; inattention to the problems of preschool education in media, the concentration of interactive interaction with parents exclusively in the fragmented space of messengers. The practical significance of the study lies in the possibility of using results to develop an effective media policy in the preschool education system.

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