The Image of a Higher Education Teacher in Students' Evaluations
https://doi.org/10.26105/SSPU.2023.86.5.011
Abstract
The article is devoted to the analysis of the concept "image" in modern scientific literature, its role in the formation of the corporate image of the university in terms of competition in the market of educational services and improving the quality of education. The aim of the research was to analyze the higher education students' evaluations of the faculty's image. An online questionnaire survey of 106 students was conducted. The respondents were asked to evaluate the teachers' image according to several main components of individual image. The results of the study showed that, in general, students rated the components of teachers' image quite highly. The study showed some shortcomings in the kinetic and olfactory components of the image, revealed some barriers related to the perception and assimilation of information by students due to the inconsistency of the teacher's image with their perceptions. Based on the students' visual assessments, a characterization of the ideal perception of a teacher's image among today's students is given. The presented materials can be used for making managerial decisions regarding the development of the corporate image of higher education institutions.
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Review
For citations:
Zaglodina K.L., Pryamikova E.V. The Image of a Higher Education Teacher in Students' Evaluations. Surgut State Pedagogical University Bulletin. 2023;(5 (86)):102-109. (In Russ.) https://doi.org/10.26105/SSPU.2023.86.5.011
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