Women’s Fashion in Conditions of Deficit and Information Isolation (Tyumen Region, 1960–1980)
https://doi.org/10.26105/SSPU.2022.80.5.020
Abstract
In Soviet times fashion was controlled and had some restrictions, but it certainly existed and periodically changed. It made women follow fashion trends even though with great difficulties. The article studies the problems women faced while trying to be fashionable: there is a shortage of fashionable clothes and fabrics and low quality of service. Controlled economy planned on the consumption of clothing and shoes by citizens per year but without paying attention to fashion. Created products were not focused on fashion. Therefore, women went looking for fashion trends in rare women’s magazines, such as “Fashion Magazine”, “Rabotnitsa”, “Countrywoman”, and “Soviet Woman”. Here, women could not only see photos of Parisian fashion houses, but also sew clothes on their own, as patterns of fashionable dresses began to be printed in magazines. That is why in the 1960 seamstress professions emerged, however purchasing required fabric still proved to be difficult. The “fashion boom” begins in the 1970s and 1980s, when fashionable clothes brought from foreign trips started to appear. Women were able to compare the quality of Soviet clothing and foreign one. Czechoslovak clothing was considered most beautiful, practical and inexpensive. In the 1980s the output of fashionable clothes for women was increased, but did not exceed 2%.
About the Author
E. I. Turova
Tyumen State Medical University
Russian Federation
Russian Federation
Turova Elena Ivanovna — PhD (Historical Sciences), Associate Professor
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Review
For citations:
Turova E.I. Women’s Fashion in Conditions of Deficit and Information Isolation (Tyumen Region, 1960–1980). Surgut State Pedagogical University Bulletin. 2022;(5 (80)):180-186. (In Russ.) https://doi.org/10.26105/SSPU.2022.80.5.020
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