Media Consumption Under the Uncertainty of Modern Society.
https://doi.org/10.26105/SSPU.2022.80.5.007
Abstract
The purpose of the article is to analyze the trends in media consumption in the dynamics of their development in modern society. On the basis of sociological research methods, trends in media consumption are identified, and the main trends in media consumption in Russia are outlined. The use of sociological and comparative analysis made it possible to determine the factors influencing the dynamics of media consumption, to identify the features that are manifested in the media behavior of various socio-demographic groups. The analysis of the nature of social practices in the modern media space helped to outline some prospects for the development of media consumption trends in Russian society. The novelty of the author's research is the clarification of the concept of "media space", as well as a deeper understanding of the nature of the change in media activity at the all- Russian level in the context of its impact on media consumption under uncertainty in modern society.
About the Author
E. V. Murzina
Institute of Service Management and Industry, Industrial University of Tyumen
Russian Federation
Russian Federation
Murzina EkaterinaVladimirovna — PhD (Sociology), Associate Professor, Department of Marketing and Municipal Management
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Review
For citations:
Murzina E.V. Media Consumption Under the Uncertainty of Modern Society. Surgut State Pedagogical University Bulletin. 2022;(5 (80)):122-131. (In Russ.) https://doi.org/10.26105/SSPU.2022.80.5.007
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